reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Vadim Volos on Country Brands, National Image and Tracking Reputation
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Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.
Destination Marketing: Burden or Opportunity for Tourism Sustainability?
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Destination marketing and its impact on destination sustainability is one of the topics discussed in a recent Sustainability Leaders Project interview with the Kenyan sustainable tourism consultant Judy Kepher-Gona.
Andrej Kóňa on Destination Slovakia, Nation Brands and Country Reputation
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Andrej Kóňa of Brand Institute Slovakia in this interview shares his thoughts on Slovakia as destination, its country reputation and nation brand.
A Systemic Analysis of Overtourism and Tourismophobia: And What Destinations Can Do About It
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Gunter Soydanbay analyzes the root causes of overtourism and tourismophobia, and offers destinations possible solutions, drawing on behavioral psychology.
How Transparency Impacts Place Attractiveness: Example Switzerland
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How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.
Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends
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Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.