Scandinavia
Reflections on the International Branding Strategy of the Nordic Region
TPBO -
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example
TPBO -
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Marcus Andersson on Talent Attraction and Place Attractiveness
TPBO -
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.