Scandinavia

Place Branding Examples

Reflections on the International Branding Strategy of the Nordic Region

TPBO -
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
Place Branding Examples

How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example

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Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Interviews

Marcus Andersson on Talent Attraction and Place Attractiveness

TPBO -
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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