South America

Uruguay: A Premier Hub for Film and Tech

What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.

Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management

Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.

Montevideo – City Performance, Brand Strength and Reputation

Discover how Montevideo fares in leading rankings and indices on economic competitiveness and innovation, city brand strength and reputation.

Rolando Arellano on the Brief History of Peru’s Recent Economic Development and New Sense of Belonging

Brand Peru, the country's economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.

Ernesto Melgar on How Peru Has Strengthened its Country Brand and National Identity

Ernesto Melgar in this interview shares his thoughts on Peru's history, challenges and ambitions and how smart country branding has helped it regain and strengthen its self-esteem and sense of national identity.

Xabier Díaz de Cerio on Peru as Destination and its Country-of-Origin Potential

How Peru has changed and evolved over the last twenty years, its challenges and potential - the topics discussed by Xabier Díaz de Cerio of Fábrica de Ideas in Lima.

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