strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
We Asked, You Answered: Practitioner View on Place Branding Research
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Results from our 2016 Place Brand Practitioner survey on the current state of place branding research are in. Here's what practitioners had to say.
7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara
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Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
7 Tips on How to Make a Career in Place Branding: Leading Professionals Give Advice
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Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.
Recap City Nation Place Forum 2016 – Insights for Place Brand Professionals
Learn about key place branding insights, examples and global trends in this recap of the City Nation Place Forum which took place in London, November 2016.
7 Tips on How to Choose a Place Brand Consultant
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7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
How to Navigate the Place Branding Jungle – Advice for Place Leaders
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In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.