strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Andrew Hoyne on Placemaking and Branding Trends in Australia
Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.
Reflections on the International Branding Strategy of the Nordic Region
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
How to Measure Return on Investment of Sustainability in Destinations
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
We Asked, You Answered: Practitioner View on Place Branding Research
Results from our 2016 Place Brand Practitioner survey on the current state of place branding research are in. Here's what practitioners had to say.
7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara
Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
7 Tips on How to Make a Career in Place Branding: Leading Professionals Give Advice
Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.