strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Climate Emergency or Pandemic: How Global Issues Impact Destination Branding
How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Rod Crider on Economic Development in the USA: Then and Now
Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Creative Financing for Place Branding Programs: Examples
Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.
Why and How to Measure Place Branding Success Beyond Economic Growth
TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
2021 Place Branding Trends and Priorities – Podcast Episode Five
What's in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.
What Is Place Brand Management? Place Brand Leaders Podcast Episode Four
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.