Sweden
Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.
Louise Juhl of Copenhagen Capacity on Talent Attraction Strategies, the Role of Empathy and Collaboration
Louise Juhl in this interview tells us how Copenhagen Capacity helps the Greater Copenhagen region attract international talent, business and investment. She also discusses the challenges involved in cross-border region branding, and why sustainability is a key part of Copenhagen's city brand success.
Helena Nordström on Place Branding in Sweden and Characteristics of Successful Place Brands
Helena Nordström of the Swedish consulting business Placebrander in this interview shares her experience with place branding in Sweden.
Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era
Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
World Happiness Report 2017: In Which Countries Live World’s Happiest People?
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
Jesper Falkheimer on Place Branding, Media and Strategic Communication
Professor Jesper Falkheimer of Lund University in Sweden on the links between place branding, media and strategic communication.
James Pamment on Strategic Communication and Public Diplomacy
James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.