Sweden
Sweden: Country brand insights and thoughts on the Swedish nation brand, Sweden’s country branding, reputation and positioning as country-of-origin.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Cecilia Pasquinelli on Urban Competitiveness and Culture
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Keith Dinnie, Place Branding Scholar and Advisor
Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
Marcus Andersson on Talent Attraction and Place Attractiveness
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.