Interview with Mike Fabricius on Africa, Destination Marketing and Place Brand Management

In this interview with Mike Fabricius of tourism destination consultancy The Journey, we delve into the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.

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Interview with Natasha Grand, Institute for Identity (INSTID)

In this interview with Natasha Grand of the Institute for Identity (INSTID), we discuss place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world, and which pitfalls in to avoid when working with identity and creating meaning.

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