Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
How Media Portrayal of Places Influences Branding Strategy
Place Branding 2022: Key Priorities and Trends to Watch
How to Measure Success of Talent Attraction Initiatives
Why and How to Measure Place Branding Success Beyond Economic Growth
How Narrative and Storytelling Impact the Economic Development of Places
Is Soft Power the Answer to Isolationism? Looking Back at the Global Soft Power Summit
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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