Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Destination Identity: How to Accommodate Different Views

Editorial Team -
How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
Insights & Advice

How Economic Development Programs Can Change Perceptions of Places

Editorial Team -
How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.
Insights & Advice

Creative Financing for Place Branding Programs: Examples

Editorial Team -
Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.
Insights & Advice

How Gastronomy Impacts Place Branding

Editorial Team -
How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...
Insights & Advice

How Sustainability Impacts Place Branding – And Vice Versa

Editorial Team -
Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
Insights & Advice

How Media Portrayal of Places Influences Branding Strategy

Editorial Team -
How places which have been ridiculed or made fun of, for example in the media or film (think Borat movie) have found a way to "own the joke" and use it to their benefit.
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