Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success
Soft Power of Countries and Nations: Why It Matters and How to Measure It
COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands
Destination Sustainability: How to Make Your Host Community Tourism-Friendly
Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers
Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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