Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

How-To Guides

What Is Place Brand Management? Place Brand Leaders Podcast Episode Four

Editorial Team -
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
Insights & Advice

Good Country Index 2020: Simon Anholt Shares Key Insights

Editorial Team -
Simon Anholt on the key findings of the 2020 edition of the Good Country Index: which countries have improved and which haven't.
Insights & Advice

Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

Editorial Team -
Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
Insights & Advice

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

Editorial Team -
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
Insights & Advice

How to Use Soft Power and Hard Power in Country Reputation Building

Editorial Team -
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
Insights & Advice

What Is the Biggest Place Branding Mistake You Have Ever Made?

Editorial Team -
Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
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