Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

Editorial Team -
Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
Insights & Advice

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

Editorial Team -
Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.
Insights & Advice

How to Use Soft Power and Hard Power in Country Reputation Building

Editorial Team -
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
Insights & Advice

What Is the Biggest Place Branding Mistake You Have Ever Made?

Editorial Team -
Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
Insights & Advice

Climate Emergency: What Place Branders Can Do Right Now

Editorial Team -
How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
Insights & Advice

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

Editorial Team -
How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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