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Insights & Advice

Not Just About Money: How Cities Become Leaders in Talent Attraction

Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.

Book Review of Places: Identity, Image and Reputation by Simon Anholt

Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.

Why Social Media Buzz Cannot Replace Place Branding

Back in 2013, Robert Govers published an interesting blog post on the now inactive Placebrandz website, in which he reflected on an exchange of ideas and arguments regarding social media and place branding that followed a conference. The post offered valuable insights, well worth sharing.

Top 5 Place Branding Books to Read in 2016

Selection of five place branding books to read in 2016: Must reads for those charged with the difficult task of place branding, economic development or public diplomacy.

How to Measure Success and Effectiveness of Place Branding Initiatives?

How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.

How to Teach Place Branding at University

Teaching Place Branding at University: Efe Sevin shares his experience of setting up a course on place branding within his university's communications department - no easy task!
- Place Brand Leaders 2024 Yearbook -spot_img

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