Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Brand Urbanism: Building Sustainable Partnerships Between Brands and Cities

Editorial Team -
City brand advisor Rinske Brand introduces us to the concept of brand urbanism and illustrates how it has been employed by cities such as London, Madrid, Manila and Ghent. Learn about the opportunities and risks of city-brand collaboration.
Insights & Advice

Place Branding Examples – How to Do It

Editorial Team -
Explore global place branding examples and discover strategies for brand development, management, monitoring, and stakeholder engagement.
Insights & Advice

How to Develop an Innovation Placemaking Strategy in Five Simple Steps

Editorial Team -
Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.
Insights & Advice

On Place as Society of Brands and How to Maneuver Place Brand Crowds

Editorial Team -
In this guest post, Sikko Baltus of HubTownCity examines the nature and purpose of brands. He introduces us to the idea of Place as a society of brands, and tells us how to benefit from brand crowds.
Insights & Advice

How to Measure Return on Investment of Sustainability in Destinations

Editorial Team -
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Insights & Advice

Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016

Editorial Team -
Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
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