Insights & Advice

Four Suggestions for the Future of Place Branding Research

Place branding scholar Efe Sevin discusses the future of place branding research and offers four suggestions for the discipline.

On the Branding and Reputation of Islands

Guest author Godfrey Baldacchino offers an appeal to consider adding islands to a privileged focus of place branding. After all, cities, regions, destinations and nations...

9 Key Differences Between Advertising Agencies and Brand Consultancies

Marcus Osborne presents nine key differences between advertising agencies and brand consultancies. Highly recommended reading for those in charge of the brand development and management of cities, regions or destinations.

How Much Does the Branding and Marketing of Places Cost?

How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.

The Changing Face of Post-Coup Turkey

Samantha North reflects on the changing face of post-coup Turkey, and how recent developments in the country have impacted its image abroad.

Three Steps for Turkey to Reposition its Brand Image in Time of Coup

Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.

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