Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Monocle Quality of Life Survey 2016: Best Cities to Live in the World

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The Monocle Quality of Life Survey 2016 presents best cities to live in the world. Learn more about Monocle Magazine and its annual city livability index.
Insights & Advice

Country Reputation: Sweden Tops 2016 RepTrak Ranking

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2016 RepTrak Ranking: Sweden tops annual Country Reputation survey by Reputation Institute. Learn how this perception study works and which countries benefit from a favorable image abroad.
Insights & Advice

Simon Anholt on the Good Country Index and the Global Vote

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Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
Insights & Advice

How to Teach Place Branding at University

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Teaching Place Branding at University: Efe Sevin shares his experience of setting up a course on place branding within his university's communications department - no easy task!
Insights & Advice

Putting Place Branding in its Place (as an Academic Discipline)

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Efe Sevin serves as our Academic Observer this semester. In this post, Efe discusses whether place branding research deserves to be treated as a stand-alone academic discipline.
Insights & Advice

How to Use Place Brand Rankings

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Place brand expert Svetlana Masjutina on how to use place brand rankings and reputation indices. Useful tips for city, destination, nation brand managers.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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