Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

City Brand Monitor 2015: Austria’s Most Reputable Cities

Editorial Team -
City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.
Insights & Advice

3 Lessons for 21st Century Public Diplomacy Professionals

Editorial Team -
USC Annenberg Public Diplomacy Professor Nicholas (Nick) Cull shares his thoughts on the mission and role of 21st century public diplomacy professionals.
Insights & Advice

How to Create Inspiring Places and Lasting Experiences

Editorial Team -
Place branding experts Erik van 't Klooster and Gerard van Keken reflect on the question how to create inspiring places and lasting experiences.
Insights & Advice

Why Economic Development Profession Needs to Reinvent Its Role to Stay Relevant

Editorial Team -
Ed Burghard of Strengthening Brand America on why economic development professionals and EDOs need to reinvent themselves to stay relevant.
Insights & Advice

Why and How to Measure Place Brand Equity

Editorial Team -
Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.
Insights & Advice

Place Branding Country Profile Switzerland – Renaud Vuignier

Editorial Team -
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
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