Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Book Reviews

Recommended Books on Place Branding

Editorial Team -
Explore our collection of books on the art and practice of place branding, from leading scholars and practitioners around the world. Hand-picked by The Place Brand Observer's editorial team.
Insights & Advice

Country Brand Rankings – What’s the Point?

Editorial Team -
Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
Insights & Advice

Why Germany First in 2014 Nation Brands Index Is Good News

Editorial Team -
Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
Insights & Advice

Japan, Switzerland and Germany Lead Country Brand Index 2014

Editorial Team -
Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
Insights & Advice

Storytelling Tips for Place Branding Professionals

Editorial Team -
Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.
Insights & Advice

Megacities, Mega Unlivable? Call For Place Branding

Editorial Team -
Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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