Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Sustainable Tourism Advice for Destination Marketers: Keep it Real!

Editorial Team -
Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.
Insights & Advice

Introduction to Place Branding

Editorial Team -
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Insights & Advice

Top or Flop? Good and Bad Place Brand Rankings

Editorial Team -
Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
Insights & Advice

Place Branding Theory – Academic Literature Review

Editorial Team -
Place brand theory: concepts, definitions and summaries for city marketers, destination branders, country brand managers and public diplomacy professionals.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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