Insights & Advice
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Place Branding Theory – Academic Literature Review
Place brand theory: concepts, definitions and summaries for city marketers, destination branders, country brand managers and public diplomacy professionals.