Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Global Soft Power Index 2024: Key Trends and What They Mean

Editorial Team -
Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Insights & Advice

Which Are the World’s Most Innovative Cities? Ranking Reveals Champions, Laggards, and Potentials

Editorial Team -
Discover the 2023 ranking of the world's most innovative cities. See which urban centers lead in innovation and which are emerging hubs.
Insights & Advice

How to Align Place Branding with Sustainable Development Goals

Editorial Team -
Experts discuss the importance of UN Sustainable Development Goals in place branding, focusing on community identity and enhancing reputation.
Insights & Advice

How to Navigate Ethical Pitfalls in Place Branding

Editorial Team -
Expert panel shares key insights on ethical place branding: Emphasizing cultural understanding, genuine community impact, transparency, and stakeholder involvement.
Insights & Advice

OLD-Leading Place Brand Rankings & Indices

Editorial Team -
Explore leading city and country brand rankings and indices that are used by The Place Brand Observer for its Observatory.
Insights & Advice

Towards an Ethical Framework for Place Branding

Editorial Team -
Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.
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