Insights & Advice

Soft Power: What It Is and How It Works

Soft power explained: including definition and meaning, latest insights, benchmarking and evaluation service.

Shopping Centers: Opportunity for Community Development?

How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.

Unlocking Public Value: How Privately Owned Place Brands Empower Thriving Communities

Discover the potential value that privately owned place brands can bring to communities. Insights shared by our expert panel.

The Winning Formula: How Government and Property Developers Collaborate for Successful Place Branding

Collaboration between government and property developers in place branding: Discover the benefits to shape vibrant, successful places.

Private Property Developers vs. Government Entities: Who Is Better at Place Branding?

Discover the strengths of private property developers vs government entities in creating strong place brands, according to industry experts.

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