Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

How to Align Place Branding with Sustainable Development Goals

Editorial Team -
Experts discuss the importance of UN Sustainable Development Goals in place branding, focusing on community identity and enhancing reputation.
Insights & Advice

How to Navigate Ethical Pitfalls in Place Branding

Editorial Team -
Expert panel shares key insights on ethical place branding: Emphasizing cultural understanding, genuine community impact, transparency, and stakeholder involvement.
Insights & Advice

Leading Place Brand Rankings & Indices

Editorial Team -
Explore leading city and country brand rankings and indices that are used by The Place Brand Observer for its Observatory.
Insights & Advice

Towards an Ethical Framework for Place Branding

Editorial Team -
Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.
Insights & Advice

Kearney’s 2023 Global Cities Outlook: Cities Poised for Future Dominance

Editorial Team -
Discover Kearney's 2023 Global Cities Outlook, highlighting the cities poised for future dominance in innovation, investment, and quality of life.
Conferences

Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023

Florian Kaefer -
Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."
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