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  • Edwin Schmidheiny on International Branding
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How-To Guides

Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.

How place branding can support peacebuilding and conflict resolution
Expert Advice How-To Guides 

How Can Place Branding Support Conflict Resolution and Peacebuilding?

22 October 201922 December 2019 The Editorial Team panel, Place Branding, premium access

How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.

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What is a brand? Branding explained
Expert Advice How-To Guides 

What Is A Brand – And What It Is Not: Branding Explained

30 July 201916 October 2019 The Editorial Team brand, panel, place brand theory, Place Branding, premium access

What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.

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How to overcome place image challenges, perception gaps
Expert Advice How-To Guides 

Bridging Perception Gaps: How to Overcome Place Image Challenges

23 July 201916 October 2019 The Editorial Team city image, country image, image management, panel, Place Brand Image, place brand perception, Place Branding, premium access

How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.

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How to teach place branding at university
How-To Guides 

How-To Guide for Teaching Place Branding at University

11 July 20195 July 2019 The Editorial Team Place Branding

How-to guide for teaching place branding at university, by Magdalena Florek and Efe Sevin. Includes details on course structure, course materials and assessments.

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City brands - which factors are the most crucial?
Expert Advice How-To Guides 

City Branding: Which Factors Are The Most Crucial For Your City Brand?

18 April 201916 October 2019 The Editorial Team City Branding, Economic Development, panel, Place Branding, placemaking, premium access

Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.

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Place Brand Leaders: The Podcast

Listen to the latest episodes HERE

Just published

  • Edwin Schmidheiny on International Branding
  • Is America Back Again? Rebuilding Brand America
  • Place Branding Academy is Finally Here!

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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