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CATEGORY

How-To Guides

Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.

Expert Advice

How Can Place Branding Support Conflict Resolution and Peacebuilding?

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How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
Expert Advice

What Is A Brand – And What It Is Not: Branding Explained

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What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
Expert Advice

Bridging Perception Gaps: How to Overcome Place Image Challenges

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How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
How-To Guides

How-To Guide for Teaching Place Branding at University

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How-to guide for teaching place branding at university, by Magdalena Florek and Efe Sevin. Includes details on course structure, course materials and assessments.
Expert Advice

City Branding: Which Factors Are The Most Crucial For Your City Brand?

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Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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