Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.
How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
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What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
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How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
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How-to guide for teaching place branding at university, by Magdalena Florek and Efe Sevin. Includes details on course structure, course materials and assessments.
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Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.
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