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CATEGORY

How-To Guides

Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.

Expert Advice

How to Promote a Diverse City or Region Without Diluting the Message?

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How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
Expert Advice

Which Are the Pros and Cons of Membership-Based Place Brand Organizations?

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Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.
Case Studies

How to Integrate Placemaking and Branding Through Experience Masterplanning

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How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
Expert Advice

7 Tips on How to Make a Career in Place Branding: Leading Professionals Give Advice

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Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.
Expert Advice

7 Tips on How to Choose a Place Brand Consultant

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7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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