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CATEGORY

How-To Guides

How to Promote a Diverse City or Region Without Diluting the Message?

How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.

Which Are the Pros and Cons of Membership-Based Place Brand Organizations?

Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.

How to Integrate Placemaking and Branding Through Experience Masterplanning

How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.

7 Tips on How to Make a Career in Place Branding: Leading Professionals Give Advice

Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.

7 Tips on How to Choose a Place Brand Consultant

7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.

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