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How-To Guides

Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.

Case Studies

How to Integrate Placemaking and Branding Through Experience Masterplanning

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How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
Expert Advice

7 Tips on How to Make a Career in Place Branding: Leading Professionals Give Advice

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Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.
Expert Advice

7 Tips on How to Choose a Place Brand Consultant

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7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
Expert Advice

How to Measure Success and Effectiveness of Place Branding Initiatives?

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How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.
How-To Guides

5-Step Approach to Place Branding: Guide for Place Developers and Brand Managers

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Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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