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Observations

Current State of Brand Africa: Place Branding Challenges and Opportunities

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Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa's place branding challenges and opportunities.
Observations

Current State of Place Branding Practice in Latin America

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Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.
Observations

Current State of Place Branding Practice in North America

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Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.
Observations

Graffiti, Place Brand Authenticity and Creative Placemaking

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Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
Observations

City Branding: To Flag or Not to Flag?

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To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Observations

Place Brand Measurement and the Disconnect Between Place Branding Research and Practice

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Efe Sevin reflects on the place brand measurement challenge and the growing gap between place branding practice and research (academia).
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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