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Wally Olins On Nations As Brands

TPBO - 19 May 2014

Can nations be brands? How does nation branding affect nationhood? Video and thoughts by the late Wally Olins.

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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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