Munich City Performance, Brand Strength and Reputation

Munich, at the centre of Bavarian heritage, strives to compete in a global market and to diversify its tourism-influenced brand through tech, talent and innovation.

But how does Munich position itself as a sustainable, dynamic and green European city while factors such as geographic location and people characteristics (not to mention the world-famous Oktoberfest) have been playing a key part of how Munich is perceived around the world? Let’s explore deeper how Munich positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at: 

  • Munich’s competitiveness and financial performance
  • Munich’s brand strength and global attractiveness
  • Livability: Munich’s appeal for digital nomads and locals

Munich’s competitiveness and financial performance

How attractive is Munich as a place to work and do business? 

The Global Financial Centres Index 34 ranks Munich 26th, dropping eight positions from the previous ranking. It is currently sitting between Dublin (25th) and San Diego (27th). Munich holds the 10th place in the Western European region, sitting in between Dublin and Copenhagen.

Munich’s brand strength and global attractiveness 

Which subfactors hurt and help the brand of Munich

Resonance’s 2023 World’s Best Cities Report ranks Munich 30th, scoring the following in the Place Power highlights: 7th in Biking, and 8th in Convention Center. It currently sits in between Stockholm (29th) and Melbourne (31st). 

Kearney’s 2023 Global Cities Report ranks Munich 31st, falling four positions compared to last years’ publication. Munich ranks in the top 25 for the Global Cities Outlook, positioning 9th, a drop of five positions since the previous ranking. 

According to Brand Finance’s City Index 2023, Munich ranks 29th in the global ranking with a score of 70.3/100, sitting in between Abu Dhabi (28th) and Stockholm (30th).

Livability: Munich’s appeal for digital nomads and locals

Which aspects of Munich’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Munich 7th, sitting in between Frankfurt (6th) and Vancouver (8th). The Mercer Cost of Living Ranking ranks Munich 38th, a drop of five positions. The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment. 

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Munich ranks 29th out of 56 global cities. It currently sits between Los Angeles (28th) and Bern (30th). 

The Arcadis Sustainability City Index 2022 ranks Munich 19th overall, sitting in between Edinburgh (18th) and Washington DC (20th). Munich’s pillar rankings are the following: Planet 12th, People 25th, Profit 27th

Lastly, Munich is home to a couple of the best universities in the world. According to The Times Higher Education ranking, the Technical University of Munich ranks 30th and LMU Munich 38th. According to the QS World University ranking the Technical University of Munich ranks 37th and LMU Munich 54th.

Last updated in January 2024. More city profiles here.

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