Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
Public Diplomacy in Asia – Conference Preview
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Partner contribution - Is people-to-people diplomacy the future of international relations in today’s hyper-connected world? How might states tap into the growing influence wielded...
Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018
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How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
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AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six
Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.
Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh
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Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.