Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
Emma Björner on Sustainable Tourism and Place Branding
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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India
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Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Hong Fan on City Branding in China, Image Research and Public Diplomacy
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Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
Sustainability as Place Brand Position: Research Insights from Thailand
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Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh
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How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
Brian Richards on Place Branding Success Strategies and New Zealand
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Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.