Australia
Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.
Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story
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Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
Book Review: The Place Economy – Placemaking by Andrew Hoyne
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Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.
Public-Private Spaces: How Cafés Could Inspire Place Branding
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Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
Graffiti, Place Brand Authenticity and Creative Placemaking
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Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
City Branding: To Flag or Not to Flag?
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To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Christopher Hire on Cities, Innovation and City Branding
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Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.