brand building
Brand building strategies and examples are the focus of this collection of research insights, good practice examples and expert advice on how to build a credible, successful city, regional or destination brand.
Todd Mayfield on Branded Wayfinding for Destinations
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Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
How to Brand a New Housing Development: Case Study Hudson Woods, New York
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Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
2015 UNWTO & WTM Destination Branding Summit – Key Insights
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Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.
How to Develop a City Brand Strategy – Example Mississauga in Canada
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Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.
Roger Pride on (Desti)Nation Brand Strategies and Wales
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Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.
7 Success Factors for Effective Place Brand Partnerships
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Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.