Canada
Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.
Statia Elliot on the Evolution of Destination Marketing and DMOs
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Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
World Happiness Report 2017: In Which Countries Live World’s Happiest People?
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According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
4 Place Branding Examples to Inspire Economic Development Professionals
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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
City Branding Case Study: The Story of Edmonton, Canada
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In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Current State of Place Branding Practice in North America
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Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.
Destination Check: Current State of Tourism Sustainability in Canada
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Current state of tourism sustainability in Canada, according to leading sustainable tourism professionals: destination check.