Canada
Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.
2017 Country Reputation Ranking: Leaders, Highlights and Trends
Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
Digital Country Index 2017: Winners, Losers and Trends
José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.
Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
Jeannette Hanna, chief strategist at Trajectory Consulting, discusses authentic place brands and the link between place branding, placemaking and place management.
Statia Elliot on the Evolution of Destination Marketing and DMOs
Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, discusses the evolution of destination marketing, DMOs and the importance of place branding.
World Happiness Report 2017: In Which Countries Live World’s Happiest People?
According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
4 Place Branding Examples to Inspire Economic Development Professionals
Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.