city brand
Latest city brand insights, trends, analysis and expert advice on city brand image, reputation, brand strategy and management of cities and urban centers.
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
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Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
City Brand Monitor 2015: Austria’s Most Reputable Cities
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City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.
How to Brand a City Destination: Case Study Vienna, Austria
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Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv
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Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.
Atlantic City Branding – AT Brand Project Fosters Collaboration
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Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Destination Branding For Small Cities by Bill Baker: Book Review
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Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.