City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
How to Brand a City Destination: Case Study Vienna, Austria
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Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
Maria Cristina Paganoni on City Branding and New Media
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Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Juan Carlos Belloso on City Branding and the Case of Barcelona
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Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study
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City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Atlantic City Branding – AT Brand Project Fosters Collaboration
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Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Bill Baker on Destination Branding for Small Cities
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Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.