City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Atlantic City Branding – AT Brand Project Fosters Collaboration
TPBO -
Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Bill Baker on Destination Branding for Small Cities
TPBO -
Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.
City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
TPBO -
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
TPBO -
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).
How to Develop a City Branding Strategy: Example Cork, Ireland
TPBO -
City branding case study on Cork in Ireland - a step by step example of creating and executing a city brand strategy by the branding expert, Malcolm Allan.
Megacities, Mega Unlivable? Call For Place Branding
TPBO -
Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.