- Introducing: World's Best in Place Branding -
City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Emma Björner on Sustainable Tourism and Place Branding
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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
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Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Barcelona: A Good Place to Live, Invest or Visit?
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Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Place Brand Trigger Explained – TPBO Strategy Innovation Lab
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Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
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Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
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Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
NEW: Story Competition!