City Branding
City branding can be complex, messy and quite a challenge, but in a globalized, ultra-connected world it is also becoming increasingly important. The following articles offer expert insights, case studies and essential information for city branding professionals and researchers, including thoughts on city image and reputation rankings.
Abdulrhman Alsayel on the City of Riyadh in Saudi Arabia – Between Spectacle and Soul
Urban strategist Abdulrhman Alsayel explores how Riyadh is shaping its identity—balancing bold development with everyday urban experience.
Al Madinah
Explore how Al Madinah city in western Saudi Arabia, unites rich Islamic heritage with a vision for livability and sustainable growth.
Mark de Greeff on City Marketing and the Art of Living Together in Den Bosch, Netherlands
Interview with Mark de Greeff on City Marketing, strong Place Brands and the Art of Living in Den Bosch, Netherlands.
Den Bosch
Discover Den Bosch: compact, creative, and welcoming. A city rooted in The Art of Living Together, where history and modern life connect.
Aoife O’Shaughnessy on Limerick’s Transformation and City Branding Strategy
Aoife O’Shaughnessy discusses Limerick’s recognition as a finalist in the 2025 Place Brand Impact Story Awards, and the city’s evolving brand strategy.
Limerick
A 2025 Place Brand Impact Story Award finalist, Limerick’s bold transformation is driving investment, innovation, and cultural renewal. Explore how they do it.