city identity
Learn about latest city identity research insights, expert opinion and examples of city identity work for city marketing from around the world.
When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands
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What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.
City Branding Case Study: The Story of Edmonton, Canada
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In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
How LIKE BERLIN Helps Residents Express their View on City Identity
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In this guest post Dirk Krischenowski, CEO and founder of dotBERLIN, discusses how cities can give their residents a voice and a platform to share their view on the city's identity, using the example of a city marketing initiative in Berlin, Germany.
Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv
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Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.
Juan Carlos Belloso on City Branding and the Case of Barcelona
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Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Megacities, Mega Unlivable? Call For Place Branding
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Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.