city marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Marc Thébault on Place Marketing in France: City Branding Practices, Challenges and Trends
TPBO -
Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.
Chris Brown on the Branding and Marketing of Liverpool City Region
TPBO -
Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region - the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.
Olle Zetterberg on Stockholm Business Region Marketing and Branding
TPBO -
Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends - and pitfalls to avoid.
Julian Stubbs on City Branding of Liverpool, Stockholm, Place Marketing Challenges and Trends
TPBO -
Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.
How the German City of Bielefeld Used Participatory City Branding Strategies for its Rebranding
TPBO -
Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.
How the Oslo Brand Toolbox Supports the City Branding of the Norwegian Capital
TPBO -
The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital's economic development and talent attraction ambitions.