city marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa
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Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.
Top 5 City Branding Case Studies and Examples To Learn From: How They Do It
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Here's our top five of city branding case studies and examples published by The Place Brand Observer so far. City branding strategies to learn from.
8 City Marketing Trends and Developments to Watch
TPBO -
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).
Günter Soydanbay on How to Succeed in City Branding, with Lessons from Turkey
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Günter Soydanbay in this interview discusses city branding challenges and approaches, and shares valuable insights from his work with cities such as Izmir and Gaziantep in Turkey.
Peter Pirck on City Branding Practices and Trends in Germany
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Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.
Gert-Jan Hospers on Urban and Regional Development and Place Marketing
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Geography Professor Gert-Jan Hospers of the Netherlands discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.