city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Robert Govers on Place Branding Theory and Practice
TPBO -
Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Malcolm Allan on City Branding and Placemaking in Great Britain
TPBO -
Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.
Atlantic City Branding – AT Brand Project Fosters Collaboration
TPBO -
Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Destination Branding For Small Cities by Bill Baker: Book Review
TPBO -
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
City Branding Case Study: How Branding Strategy Helped Improve Downtown Dublin
TPBO -
Case study by Niall Corcoran of Creative Inc on the city branding of Dublin, Ireland. Good example for branding as strategy for inner city development.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
TPBO -
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).