city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Sofia City Branding, Placemaking and Urban Transformation: A Personal Account
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Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.
How the German City of Bielefeld Used Participatory City Branding Strategies for its Rebranding
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Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.
How Gamified Placemaking Can Reconnect Us with Cities
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Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.
Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands and Talent Attraction Strategies
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Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
Psychology and Cities: Charles Landry Explores the Hidden (Urban) Dimension
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Charles Landry in this guest post connects the dots between cities and psychology, and calls for a stronger focus on the psychological resilience of cities as safe havens in turbulent times.
NEOM: A Tale of Archetypes – Arcadia and Utopia
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NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.