consultancy
Consultancy forms part of most place branding projects, and rightly so, considering the complex nature of developing a place brand strategy, implementing it and managing the brand of a city, region or destination over time. Below articles bring you consultancy insights, tips and expert advice, such as how to select the right place brand consultant.
FutureBrand Hispanic America – Company Profile
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Meet FutureBrand Hispanic America - the agency specialized in country branding and marketing, based in Buenos Aires and Santiago, Chile.
Soydanbay Consulting
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Every place has a story. And every place has to tell a story. At Soydanbay Consulting we uncover the narrative of a place by...
Natasha Grand on Creating Place Identity
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Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength
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Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.
7 Tips on How to Choose a Place Brand Consultant
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7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.