country brands
Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.
How Sustainability Impacts Soft Power and Nation Brands – Presentation
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Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.
Constanza Cea on How Chile is Creating Future
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Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Uruguay: A Premier Hub for Film and Tech
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What's it like to live, work and invest in Uruguay? How the small South American country managed to become a hub for film production and IT.
Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
Brand New Zealand: Reputation Strengths and Positioning Opportunities
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What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Is America Back Again? Rebuilding Brand America
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Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.