country brands
Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.
Rolando Arellano on the Brief History of Peru’s Recent Economic Development and New Sense of Belonging
Brand Peru, the country's economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
Country Reports
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Country reports: discover how countries are working to strengthen their appeal, and how, through smart strategies and imaginative measures, they strive to progress and prosper.
How to Measure Country Brands? Models, Tools and Approaches
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How to measure country brands? You asked, our panel of place branding specialists has answers.
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity
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Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
Vadim Volos on Country Brands, National Image and Tracking Reputation
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Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.
Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands
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Rebecca Smith in this interview discusses New Zealand's approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.