Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad
John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development
Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway's dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.
Slovenia: A Model for Sustainable Tourism
Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
City Nation Place UK Inaugural Conference May 2019: Reflections
City Nation Place forum UK 2019: Aleks Vladimirov shares his reflections, urging place brand managers to show more courage in embracing the realities of their place, and abstaining from marketing language in their promotion of place.
Anna Gissler on How Stockholm Business Region Leads in Talent Attraction
In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding - which, as she says, really isn't about logos or slogans.
Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland
Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland's north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.