Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding
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How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
Nikolaj Lubanski of Copenhagen Capacity on Talent Attraction: Strategies, Trends and Challenges
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Nikolaj Lubanski of Copenhagen Capacity about talent attraction strategies, trends and challenges.
Business Improvement Districts Explained: What BIDs Mean And Why They Matter
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Business Improvement District (BID): Learn about what BIDs are, how they work and why they matter.
7 Placemaking and Visitor Experience Lessons from Eastern Europe
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Christopher Hire on placemaking, city branding and visitor experience in Eastern European cities: challenges and opportunities.
City Branding Challenges: 4 Lessons from Hamburg, Germany
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Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.
Charles Landry on City Brands, Creative Cities and the Urban Age
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Charles Landry in this interview reflects on the challenges and opportunities of the Creative City, the Urban Age, and the role of city branding.