Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Current State of Place Branding Practice in Europe
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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands
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What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.
Oliver Zöllner of Stuttgart Media University on Place Branding in Germany
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Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
Petra Trimborn on Destination Branding and Sustainability in Germany
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Petra Trimborn of inspektour consultancy in Germany, on destination branding, strong city brands and sustainability as competitive advantage.
Reflections on the International Branding Strategy of the Nordic Region
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Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
Gary Warnaby on City Marketing and Branding Retail Destinations
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Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.