Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
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Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Branding Cities Through History and Culture: Example Verona and Cannes
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Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Three Steps for Turkey to Reposition its Brand Image in Time of Coup
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Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.
How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example
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Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."
Nigel Morgan on Destination Brands, Brexit, and Sporting Events
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Nigel Morgan in this interview shares his thoughts on destination brands, the United Kingdom, Wales and the importance of sporting events for places and their brands.
BREXIT: Consequences for UK Country Image, Nation Brand and Europe
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Brexit and its consequences: World's leading experts in country image and nation brands on what Brexit means for the United Kingdom and Europe.