Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Recap City Nation Place Forum 2016 – Insights for Place Brand Professionals
Learn about key place branding insights, examples and global trends in this recap of the City Nation Place Forum which took place in London, November 2016.
Antonios Giannopoulos on Destination Branding, Tourism and Innovation
Dr. Antonios Giannopoulos discusses the services industry, marketing strategy, and implementation within the context of tourism management.
Annika Rembe on Sweden, Country Reputation and Public Diplomacy
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Branding Cities Through History and Culture: Example Verona and Cannes
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
Three Steps for Turkey to Reposition its Brand Image in Time of Coup
Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.
How Stockholm Positioned Itself as The Capital of Scandinavia: City Branding Example
Julian Stubbs of Up There, Everywhere reflects on the city branding successes and challenges of Stockholm as "The Capital of Scandinavia."