Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Inga Hlín Pálsdóttir on Destination Branding and Iceland
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Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
Chris Fair on the Branding and Marketing of Cities and Destinations
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Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.
Jordi de San Eugenio Vela on Barcelona, City Branding and Public Diplomacy in Catalonia, Spain
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Jordi de San Eugenio Vela of Universitat de Vic - University of Central Catalonia in this interview discusses city and nation branding, using the examples of Barcelona, Catalonia and Spain.
Martin Boisen on City Branding, Marketing and Place Management
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Martin Boisen reflects on his career as city branding scholar and advisor and shares his thoughts on the evolving field of place branding and marketing.
City Brand Monitor 2015: Austria’s Most Reputable Cities
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City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.
Christof Biggeleben about City Branding, History and Berlin
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Christof Biggeleben talks about city brands, history, country branding, sports events and the image of Germany, Bavaria and Berlin.