Nation Branding

Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication

Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.

Nation Brand Builders: Book Review

Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future - by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan.

Is America Back Again? Rebuilding Brand America

Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.

Getting Nation Branding Right Post-Covid – Euronews Debate

Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.

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