nations
Nations, as imagined communities have a strong cultural and political component, which means that strategies used for the brand positioning of destination are not necessarily the most adequate (see our nation branding section for details and examples). The collection of articles below is about national image, reputation and nations as brands.
Brexit And Its Implications: View From India
Implications of Brexit on India and its relations with the UK is the focus of this article by nation brand and country-of-origin expert Aparna Sharma.
BREXIT: Consequences for UK Country Image, Nation Brand and Europe
Brexit and its consequences: World's leading experts in country image and nation brands on what Brexit means for the United Kingdom and Europe.
Ali Fisher on Big Data, Networks, Public Diplomacy and Country Image
Ali Fisher, Principal Data Scientist at VORTEX (University of Vienna) and CPD Research Fellow at the USC Center on Public Diplomacy (University of Southern California), about big data, new networks and the resulting opportunities - and challenges - for public diplomacy professionals.
Jordi Xifra on Place Reputation, Public Diplomacy and Catalonia
Professor Jordi Xifra of Pompeu Fabra University in Barcelona, on place reputation, public relations research, nation building and the case of Catalonia.
Nancy Snow on Japan, Nation Brands and Public Diplomacy
Public diplomacy expert Nancy Snow shares her thoughts on Japan, nation branding in Asia and the role of storytelling in brand positioning.
Nadia Kaneva on Nation Branding Research and Approaches
Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.