Place Brand Image
Place Brand Image: Latest research insights, rankings and reflections on the image, perception and reputation of places and their brands. International perceptions of city brands, destination brands and the brand positioning of regions, countries and nations.
Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect
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Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.
Some Thoughts on Country Brand and Reputation of France
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Place marketing expert Christophe Alaux shares his thoughts on the country brand of France France, which he sees threatened by complacency.
National Prosperity Explained: The 2015 Legatum Prosperity Index
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Learn about national prosperity around the world and the Legatum Prosperity Index 2015 in this guest post by place brand expert Svetlana Masjutina.
How to Change a Destination Name: Case Study Lane County, Oregon (USA)
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Case study on how to change a destination name: from Lane County to Eugene, Cascades & Coast - by city branding expert Bill Baker, Oregon (USA).
2015 City Brands Index – Reputation Ranking by Anholt-Gfk Roper
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2015 edition of the city brands index by Anholt-Gfk Roper sees Paris top, before London and New York City. Our summary of the biannual reputation ranking.
City Reputation Rankings: Four Cities We Love For Their Sustainability
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Learn about city reputation rankings linked to sustainability: Copenhagen, Stockholm, Vienna, Vancouver world's 'greenest' and most reputable cities.